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Rypl

What is Rypl?

Updated

Rypl is AI software that replies to and moderates comments and DMs on Facebook and Instagram, plus comments on TikTok ads. AI agents answer buyers in your brand voice from your own knowledge base, spam and hate are hidden by the moderation Rypl sets up for you, and complaints wait for a person in one inbox.

Brands, e-commerce stores and agencies running paid social use Rypl so buyers get answers while they are still looking at the ad, and spam comes down before it hurts the ad.

What Rypl does with each new comment

  • Reads what it wants. Every comment gets an intent label, such as a question, a purchase signal or a complaint. See What do the intent labels mean?
  • Answers questions in your brand voice, from your website, Q&A and documents, in the language the comment is written in.
  • Hides spam and hate with the banned words, rules and filters you turn on; the sign-up sets them up from your business description. Spam is flagged in about 1.7 seconds on average and hidden within seconds (RYPL's own measurement).
  • Leaves complaints to a person. Negative or urgent comments without a reply wait in Needs attention.

Where to start

  1. Sign up and start the 7-day free trial.
  2. Connect a Facebook Page, Instagram or TikTok ads.
  3. Set up your first agent.

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