Comment management guides
How to turn off, hide, auto-reply to and moderate comments on Facebook, Instagram and TikTok, with the native steps first and what they can't do. Each guide is checked against the platform's own help pages.
- How to Turn Off Comments on Facebook Ads (2026)
For most advertisers, no: Meta's comment-off control is still a limited test. You can hide, filter and moderate ad comments instead.
- How to Turn Off Comments on Instagram Ads (2026)
On a post on your profile, including one you boost, yes. On ads built in Ads Manager, mostly no: hide comments and filter words instead.
- How to Auto-Reply to Instagram Comments (2026)
Not publicly with Meta's own tools. Business Suite can send a private message when a comment has a keyword; a public reply needs a tool on Meta's API.
- How to Auto-Reply to Facebook Comments (2026)
Not publicly with Meta's own tools. Business Suite can send a Messenger message when a comment has a keyword; public replies need a tool on Meta's API.
- How to Stop Spam Comments on Instagram (2026)
Turn on Hide unwanted comments, add your own hidden words, and limit or restrict the accounts behind it. The filters also apply to your ads.
- How to Respond to Negative Comments on Facebook (with Examples)
Reply in public to real complaints, briefly and calmly, then move the details to a private message. Hide abuse and spam; don't argue.
- How to Stop Spam Comments on Facebook (2026)
Use Moderation Assist to hide comments with links or from new or suspected fake accounts, list your spam words in Page settings, and block repeat spammers.
- How to Hide Comments on Instagram (2026)
Tap Hide under the comment on your own post. Only you and the writer can still see it, and they aren't told. Filters can hide matches for you, on ads too.
- How to Respond to Negative Comments on Instagram (with Examples)
Answer genuine complaints in public, briefly, then take the details to a DM. Hide abuse and scams, and restrict repeat offenders instead of arguing.
- How to Hide Comments on TikTok Ads (2026)
Yes. In TikTok Ads Manager, go to Tools > Comments and hide comments one by one or in bulk; Blocked Words hides the ones that contain words you list.
- How to Stop Spam Comments on TikTok Ads (2026)
Add the spammers' words to Blocked Words in TikTok Ads Manager, block the accounts behind it, and hide the rest in Comments Manager. Turning comments off is the last resort.
- How to Auto-Reply to TikTok Ad Comments (2026)
Not with TikTok's own tools: Ads Manager lets you reply by hand, with saved responses. Automatic replies need a tool on TikTok's API, which allows replies to top-level comments only.