AI Facebook Comment Moderation & Auto‑Reply Tool
RYPL is an AI-powered Facebook comment moderation tool for organic posts and Facebook Ads. It automatically analyzes incoming comments, hides spam and toxic content, detects buying intent, and generates contextual replies using your product information and knowledge base.
It runs through the official Meta Graph API as a Meta Tech Provider, so the moderation happens the way the platform intends rather than through a browser automation that puts the account at risk.
Updated August 24, 2026
What gets hidden, and what gets answered?
Spam and abuse come down; buyer questions get an answer.
Moderation is only half the job. A comment section with no spam in it still loses sales if the questions in it go unanswered.
How does Facebook comment moderation work in Rypl?
Connect the Page, teach the agent, and it takes the comments from there.
- 1
Connect the Page
Sign in at app.rypl.is and connect your Facebook Page through Meta OAuth. Nothing scrapes pages or drives a browser in the background.
- 2
Teach the agent
Describe your business and Rypl builds your agent and starter rules. Add your website, files or Q&A, and the agent answers from what you gave it instead of guessing.
- 3
It moderates and replies
Every new comment on your organic posts and your ads is classified in about 1.7 seconds on average, by our own measurement. Spam is hidden within seconds; a buyer's question gets a contextual reply in under a minute.
- 4
You keep the last word
Every action shows in the inbox. Hidden comments can be unhidden and any reply edited after it posts, or take the whole thread over yourself.
Spam and hate moderation, auto-replies, intent detection and the knowledge base are on every plan, including Simple. Reading the post, moderation rules in plain words and reply rules start on Pro; conversation memory is on Ultra. No plan limits comments.
Does it moderate Facebook Ads or only Page posts?
Both, on every plan.
Most moderation tools grew out of social media management, where the unit of work is a scheduled post. Rypl started from the ad comment, where every comment sits under traffic you have already paid for. That changes what the tool has to be good at: it reads the creative the comment reacts to, then answers the person who is about to buy before they go looking somewhere else. The same agent handles your organic posts, so you are not running two systems with two brand voices.
The cost of leaving ad comments unmanaged is measured, not assumed: our Meta Ads ROAS benchmarks collect the third-party numbers.
How is AI moderation different from keyword rules?
A keyword filter matches words you predicted; Rypl reads the whole thread and decides.
| Rule-based tools | Rypl | |
|---|---|---|
| How a comment is judged | Matches a keyword list you maintain by hand | Reads what the comment means; from Pro, also the post it sits under |
| Misspelled or coded spam | Passes if the word is not on the list | Classified on meaning, so new phrasing does not need a new rule |
| A buyer's question | Left for a human, or answered with a canned line | Answered from your knowledge base, in the commenter's language |
| Your own rules | Exact words and phrases only | Rules in plain words, with hide, delete, reply or review first (Pro) |
| Facebook Ads comments | Often organic-only, or a separate paid add-on | Organic posts and ad comments on the same plan |
Tool-by-tool detail lives in the comparison hub, including Rypl vs NapoleonCat and the moderation guide if you want the background before the software.
Facebook comment moderation: common questions
The ones people ask before connecting a Page.
What is a Facebook comment moderation tool?
Does Rypl moderate organic posts as well as Facebook Ads?
Does it hide comments automatically or only flag them?
Will the commenter know their comment was hidden?
Is it safe for my Facebook account?
Does it reply in languages other than English?
“is comment automation worth paying for?”
Invest in replies
that pay back.
One flat monthly price. No comment limits on any plan,
so one viral post can't change your bill.
Simple
For one brand or creator
Every comment answered, 24/7
- Replies to comments and DMs
- Answers from your knowledge base
- Spam and hate hidden automatically
- Banned words and author blocking
- 1 account, up to 3 pages
- 1 AI agent in your brand voice
- No comment limits
- Facebook, Instagram and TikTok
Pro
For serious creators and brands
Full control over every reply
Everything in Simple, plus
- Reads the post before replying
- Reply rules for every scenario
- Thank-you replies to praise
- Moderation rules in plain words
- Review matches before a rule acts
- Up to 5 accounts and 20 pages
- Unlimited AI agents
- Fast lane processing
- Facebook, Instagram and TikTok
Ultra
For agencies and big teams
Maximum power, no limits
Everything in Pro, plus
- Our most powerful AI
- Remembers every conversation
- Unlimited accounts and pages
- Unlimited AI agents
- Priority lane: replies go out first
- Priority support
- Early access to new features
- Facebook, Instagram and TikTok
7 days free on every plan. Cancel anytime.
Go on,
test them.
Drop a comment into their feed. Questions get answered, spam gets hidden, complaints come to you.
7 days free. Cancel anytime.