What do the words in Rypl mean?

The words you meet in Rypl, in the order you meet them.

Word	What it means
Account	A Facebook or TikTok login you connect to Rypl. One account can bring several Pages
Channel	One place Rypl works on: a Facebook Page or a TikTok ad account. An Instagram account linked to a Page belongs to that Page's channel and uses the same agent and settings
Agent	The AI that writes your replies. It has a name, a tone, instructions and a knowledge base. See What is an agent in Rypl?
Knowledge base	What the agent knows about your business: your website, Q&A answers and documents
Instructions	How the agent should answer, written like a brief to a new team member
Reply with AI	The switch on a channel that lets its agent reply
Banned words	Words that get a comment hidden or deleted right away
Moderation rules	Plain-word instructions for what to hide, delete or flag, such as "links to other shops" (Pro and Ultra)
Global rules	Moderation rules and banned words you set once for all your channels. You can turn them off on any channel
Review first	A mode where rule matches wait for your decision instead of being acted on
Filter by tone	A channel setting that hides or deletes negative comments, or every new comment
Reply rules	Which comments the agent answers, and how (Pro and Ultra)
Conversations	The inbox with every comment and DM from your channels
Needs attention	The queue in Conversations for what a person should handle
Intent	What a comment wants: Question, Purchase, Complaint and so on

For advertising terms such as dark post or hidden comment, see Ad Comment Glossary: Moderation and Reply Terms.