Agorapulse prices per user ($79, $119 or $149 a month each, billed yearly), starts ad comments on Professional, allows one moderation rule per profile below Custom and has no AI replies for comments. Rypl does the work itself: on every plan its AI writes and posts replies and hides spam and hate on Facebook, Instagram and TikTok ads, for a flat $19 to $89 a month with no per-user pricing and no comment limit. The other alternatives below charge per seat (Sprout Social, Hootsuite), by profile bundle (NapoleonCat), by monthly caps (ReplyZen) or by credits (Brandwise). Prices checked October 2026.
We build Rypl, so read this as a vendor's list. Every price and feature below was checked on the vendor's own pricing, feature or help pages in October 2026, with links in each entry. Where a vendor doesn't publish something, we say so instead of guessing.
What Agorapulse does, and where it stops
Agorapulse is a social media management suite: publishing, a shared inbox, reporting and team workflows. For comments, the pricing page splits features by plan:
| Plan | Per user, billed yearly | Month to month | For comments |
|---|---|---|---|
| Standard | $79/mo | $99/mo | Inbox for messages and organic comments; one automated moderation rule per profile |
| Professional | $119/mo | $149/mo | Adds ad comments (Facebook, Instagram, TikTok, LinkedIn), post-level moderation, assignments |
| Advanced | $149/mo | $199/mo | Adds saved replies, labels, Ban & Hide spam actions, bulk actions, sentiment (display only), ads and ROI reports |
| Custom | Quoted | Adds unlimited moderation rules, AI reply suggestions for DMs, sentiment filter, SSO |
Automated moderation can review, assign, hide, label or delete inbox items; below Custom it is one rule per social profile with one trigger condition. Agorapulse's AI reply suggestions work on private messages only, on Custom (help), so every comment answer is typed or pasted by a person. Prices checked October 2026.
Ad comments come in through a sync. Agorapulse queries the ads API on a schedule that depends on your plan and the network: once an Instagram ad is synced, its comments sync hourly; TikTok Spark Ads from boosted posts and LinkedIn ads sync every 15 minutes per profile; only ads in Active status are synced, and dropping below Professional stops ad comment sync.
Why teams look for an Agorapulse alternative
- Per-user pricing. Three people on Professional, the first plan with ad comments, cost $357 a month billed yearly ($447 month to month).
- Ad comments start on Professional. Standard covers organic comments only.
- No AI replies for comments. One moderation rule per profile with one trigger condition below Custom, no reply among the actions listed for those rules, and AI reply suggestions only for private messages, on the quoted Custom plan.
- Timing on Instagram ads. With an hourly sync, a scam link under a running Instagram ad can sit for up to an hour before it reaches the Agorapulse inbox.
- The free inbox plan is gone. It ended on 6 July 2026; the free Archie plan that replaced it covers AI content creation, the publishing calendar and drafts, and doesn't include the inbox (Agorapulse help).
Quick comparison
What each tool does with comments on Facebook, Instagram and TikTok ads. Prices checked October 2026, on each vendor's site.
| Tool | Ad comments (Facebook, Instagram, TikTok) | AI replies | Automatic hiding | Price for ad comments | Grows with |
|---|---|---|---|---|---|
| Rypl | All three, every plan | Written and posted automatically, every plan | Spam and hate, every plan | $19/mo flat | Nothing: no comment limit |
| Agorapulse (for reference) | Facebook, Instagram, TikTok Spark Ads, from Professional | None for comments (DM suggestions on Custom) | One rule per profile below Custom | $119/user/mo | Users |
| NapoleonCat | All three | Drafts a person sends (beta); preset auto-replies | Rules acting on AI tags, Expert and up | $119/mo (Expert, 5 profiles, 2 users), +$29/mo for AI tagging past 100 free actions | Profiles, users, inbox capacity |
| ReplyZen | All three (TikTok labelled beta) | Manual, hybrid or automatic | Yes | $29/mo | AI replies and moderations per month |
| Brandwise | Facebook and Instagram | Automatic or draft | Yes | $49/mo | Credits |
| Sprout Social | All three | AI Assist helps an agent, from Advanced | Rule builder from Advanced | $199/seat/mo; automation from $399/seat | Seats |
| Hootsuite | Facebook and Instagram | Smart replies help an agent, from Professional | Not listed | $99/user/mo | Users |
1. Rypl: AI replies and moderation on every plan, at a flat price
Rypl handles the comments under your ads and posts. It replies with AI on Facebook and Instagram posts and ads and on TikTok ads (on TikTok it works on ads and replies to top-level comments), and it answers Facebook and Instagram DMs. Answers come from your knowledge base (website, files and Q&A), and from the Pro plan each reply is written after reading the post or ad creative. Intent detection runs on every plan, so price, shipping and availability questions are recognised as buying questions.
Spam and hate are hidden automatically on every plan. The AI spots spam in about 1.7 seconds on average and hides it within seconds (RYPL's own measurement), so a scam link doesn't wait for the next sync or the next person to check. Every plan also has banned words, author blocking and Filter by tone per channel, which can hide negative comments too; complaints you'd rather answer go to a Needs attention queue for a person. From Pro you write moderation rules in plain words and can put a new rule on Review first before it acts on its own; reply rules decide what happens for each intent, and thank-you replies answer praise. Ultra adds conversation memory. Every plan runs on the latest OpenAI models.
- Pricing: Simple $19/mo, Pro $49/mo, Ultra $89/mo, about 20% off yearly. Flat, with no per-user pricing and no comment limit on any plan, and a 7-day free trial. See pricing.
- Compared with Agorapulse: AI replies that post on their own and automatic hiding are on the $19 plan. Agorapulse has no AI replies for comments, allows one moderation rule per profile below Custom, and starts ad comments at $119 per user.
- Speed: on Facebook, Rypl's median reply goes out 17 seconds after the comment is posted, and 97% within a minute (RYPL's own measurement, Q3 2026).
- Works next to your suite: Rypl is built for comments and DMs, not publishing or reporting. If your team publishes and reports in Agorapulse, keep it for that and let Rypl answer the comments.
More detail: Facebook, Instagram and TikTok comment moderation. Head-to-head: Rypl vs Agorapulse.
2. NapoleonCat: a suite priced by bundles
NapoleonCat is a social media suite priced by bundles of profiles and users. Its AI Assistant tags comments for spam, hate speech and sentiment, and Auto-moderation rules act on those tags by hiding, deleting, assigning or sending a preset reply. The AI Assistant is a $29-a-month add-on on the pricing page; its free version covers 100 Inbox actions a month. It covers comments on Facebook, Instagram, TikTok and YouTube ads, including dark and unpublished posts. For written answers, AI Reply Suggestions (beta) drafts a reply that a person sends.
- Pricing: for 5 profiles and 2 users, Standard $79, Pro $89 and Expert $119 a month billed yearly ($89, $109 and $139 month to month); automatic hiding and deletion are on Expert, and AI tagging past the free 100 actions adds $29 a month. 14-day trial on Expert, no card (pricing). Instagram Ads and TikTok Ads each count as a profile.
- Compared with Rypl: automatic hiding starts at $119 a month ($148 with AI tagging past the free 100 actions), and every AI-written reply waits for someone to click Send. On Rypl both are on the $19 plan, and replies post on their own. Head-to-head: Rypl vs NapoleonCat. More options: NapoleonCat alternatives.
3. ReplyZen: AI replies, capped per month
ReplyZen does AI replies and moderation for comments on ads and posts on Facebook, Instagram and TikTok; its homepage labels TikTok beta, and its platform help lists the TikTok limits. Replies can publish automatically, wait as drafts, or publish only above a confidence threshold (publishing modes).
- Pricing: Basic $29/mo (up to 500 AI replies and 2,500 moderations a month), Pro $69 (1,500 / 7,500), Enterprise $149 (5,000 / 25,000), Ultra $249 (10,000 / 50,000), VAT excluded (ReplyZen pricing). 14-day free trial with 500 AI replies and 500 moderations.
- Compared with Rypl: every ReplyZen tier caps AI replies and moderations per month, so an ad that takes off can push you up a tier. Rypl has no comment limit on any plan. Head-to-head: Rypl vs ReplyZen.
4. Brandwise: an AI inbox priced by credits
Brandwise is an AI inbox for comments, DMs, email and live chat. Its comment automations can reply with AI, create a draft for review, hide, assign or delete (help). On ads, its comments FAQ covers Facebook and Instagram, including dark posts; on TikTok it takes comments on your own videos, not ads.
- Pricing: Standard is priced by volume on a slider; at the page's default of 2,000 comments a month it shows $49/mo billed monthly for 3,000 credits. One credit is one comment moderated, one item labelled or one AI reply. When credits run out, AI moderation and auto-replies pause; credit packs start at 2,500 credits for $70. 7-day free trial; you add a card when you start (pricing page).
- Compared with Rypl: every AI action uses a credit, and the AI stops when they run out; TikTok ad comments aren't covered. Rypl has no comment limit and covers TikTok ads on every plan.
5. Sprout Social: per seat, automation on the top plan
Sprout Social is a suite for larger social and customer care teams. Its pricing page lists Facebook and Instagram ad comment moderation from Standard, and the inbox rule builder, Enhance Reply by AI Assist and automated message classification from Advanced. Its help center adds TikTok: once a TikTok Ads account is connected, comments on dark Spark Ads and Custom Identity ads arrive in the Smart Inbox, and comments on Spark Ads that also show on your profile arrive as ordinary TikTok comments.
- Pricing: per seat per month, billed yearly: Standard $199, Professional $299 and Advanced $399, Enterprise custom. 30-day free trial, no card (pricing).
- Compared with Rypl: automation and AI help with replies start at $399 per seat, and AI Assist enhances a reply an agent writes. Rypl's automatic hiding and AI replies that post on their own start at $19 a month flat.
6. Hootsuite: per user, with smart replies for agents
Hootsuite sells per user: Standard $99, Professional $199 and Advanced $399 a month per user, billed yearly, and Enterprise on request. From Professional, AI-powered smart replies help agents write their answers. Its auto responders work in direct messages, on Advanced and Enterprise (help), and its Instagram comment-to-DM automation ignores comments on boosted or promoted posts (help). Hootsuite's help center says the inbox takes comments on Facebook, Instagram and LinkedIn dark posts; for TikTok it lists comments on owned videos.
- Pricing: as above. 14-day free trial, no card.
- Compared with Rypl: Hootsuite's AI helps a person write each answer, and its automations don't answer ad comments; the plans page lists no automatic hiding, and the inbox help doesn't list TikTok ad comments. Rypl writes each reply for the comment it answers, posts it, and hides spam on its own, on TikTok ads too.
How to choose
- Ad comments answered and cleaned automatically, at a flat price: Rypl, from $19 a month.
- You publish and report in Agorapulse and want to keep it: keep it for that and add Rypl for the comments, so routine replies go out without anyone typing them.
- No budget yet: start with Meta's own controls. How to hide comments on Facebook ads automatically shows what they cover, and the guides walk through each platform task step by step.
Price each tool for your busiest month. Per-user and per-seat tools (Agorapulse, Sprout Social, Hootsuite) cost more as you add people to keep up with comments; capped and credit-based tools (ReplyZen, Brandwise) cost more as comments grow; NapoleonCat grows with profiles and users. Rypl's price stays the same either way. For the wider field, see the best Facebook and Instagram comment automation tools.
Start a free 7-day trial of Rypl and run it next to Agorapulse for a week: Rypl answers and cleans the ad comments, Agorapulse keeps publishing and reporting.
